A Case of Cara

Cara Delevingne registered her own company and trademarked her name against numerous product lines.
April 1, 2015

All eyes are always on those eyebrows. Literally. Cara Delevingne has quickly risen to international supermodel status and, thanks to her trademark eyebrows, she has become one of the fashion industry’s most famous faces. But it now appears that the bushy-browed beauty has another trademark feature that she would like to share with the world. Her name, of course.

On March 21, 2013, Cara Delevingne filed to trademark her name with the United States Patent and Trademark Office (“USPTO”).[1] “Cara Delevingne” was registered as an official trademark on May 20, 2014 and the supermodel now has the exclusive rights to use it on goods that fall into four categories of the USPTO’s trademark classification system: Class 3 (Cosmetics Products), Class 14 (Jewelry Products), Class 18 (Leather Products), and Class 25 (Clothing and Apparel Products).[2] The 22-year-old previously told Vogue U.K. that she’d like to design her own collection of onesies or a range of “simple, well-cut tops and T-shirts.”[3] So, Class 25 protection should not come as much of a surprise. But, given the steps Cara Delevingne has taken to trademark her name against numerous product lines, it seems that she has her sights on more than just a future clothing label.[4] Cara has even registered her own company, Cara & Co., which lists her father, Charles Delevingne, as co-director.[5] As if being an international supermodel wasn’t enough, Cara Delevingne will soon be her own brand.

Celebrities, supermodels, and their teams recognize the advantages that come with trademark registrations, especially the commercial value associated with the protection of names.[6] Tahir Basheer, a lawyer who took part in the process of trademarking Cara Delevingne’s name, pointed out: “By protecting Cara’s name, she can use her trademark to increase the value of her licensing deals and endorsements by showing the parties she is entering into deals with that she has a secured registered brand through various trademark registrations.”[7] Cara can also control who uses her name to ensure that such uses are associated with her image and values.[8] All in all, this was an incredibly strategic move for the supermodel as her career continues to thrive both on and off the runway.

The fashion world waits patiently for Cara Delevingne to reveal her brand. Until then, all eyes will continue to be on Cara.

[1] Cara Delevingne, Registration No. 85882399.

[2] Id.

[3] See Sarah Karmali, Cara Delevingne Trademarks Her Name, Vogue U.K. (Feb. 25, 2013), http://www.vogue.co.uk/news/2013/02/25/cara-delevingne-trademarks-name---registers-company-cara-and-co-trademark.

[4] See Olivia Lidbury, Cara Delevingne, the Brand?, Telegraph.co.uk (Feb. 25, 2013), http://fashion.telegraph.co.uk/article/TMG9891564/Cara-Delevingne-the-brand.html.

[5] See Karmali, supra note 3.

[6] See Christina M. Licursi & Douglas R. Wolf, The Birthing of Celebrity Brands: Lin-Tastic!, Wolf Greenfield (Feb. 2012), http://www.wolfgreenfield.com/newsstand/558-the-birthing-celebrity-brands-lin-tastic.

[7] See Harriet Bowe, Tahir Basheer on Why You Should Trademark Your Name, The Industry London (March 13 2013), http://www.theindustrylondon.com/tahir-basheer-on-why-you-should-trademark-your-name/.

[8] Id.

Christina Mitropoulos is a second-year J.D. candidate interested in trademark law, specifically anti-counterfeiting and brand protection. This past summer, she interned in the Intellectual Property Department at Louis Vuitton. She can be reached via email at cmitropoulos@law.gwu.edu.